Resume — Isaac Olukoya

2024 – Present

Independent consultancy · Remote · Lagos, Nigeria

Founded a retention consultancy and a diagnostic that connects to Customer.io, Klaviyo or HubSpot, scans for post-signup revenue leaks across six categories, and prices each finding before work is scoped.
Developed frameworks for diagnosing lifecycle and pipeline failures — lead taxonomy design, lifecycle handoff mapping, and KPI hierarchy structuring for leadership reporting.
Publish long-form lifecycle teardowns, including a 54-page autopsy of Notion’s post-signup experience and an analysis of Kit’s onboarding that drew a public response from Kit’s founder.

Mar – Apr 2026

Contract · Remote · Full system build, 6 weeks · AI companion platform, 66,000+ contacts

Ran a technical and behavioural audit surfacing broken pipeline triggers, 32% invalid contact data and deliverability failures; presented a formal findings report to leadership before building.
Traced a misconfigured behavioural entry condition that had silently queued 174,000 sends against a 66,000-contact base — nearly three times the list, and invisible in campaign reporting.
Rebuilt domain authentication (SPF, DKIM, DMARC), cleaned the contact list, and ramped send volume on a controlled schedule to restore sender reputation.
Designed and shipped five segmented flows in Customer.io — onboarding, re-engagement, gate-hit, paywall conversion and broadcast — replacing timer-based sequencing with engagement gates and behavioural branching.
Outcomes: companion creation (the measured activation event) 13.3% → 60.2%; Gmail bounce rate down 96.3%; Gmail delivery up 124%; re-engagement conversion 1.0% → 8.4%; paywall launched on a stabilised system.

Jun 2026

Contract · Remote · Client anonymised

Designed and built a clinical self-assessment and its lifecycle system from scratch: a branching Typeform assessment classifying respondents into four outcome tiers, each with its own Customer.io campaign.
Wired the operational chain in Zapier — email verification, automated contact create/update, conditional routing by outcome, and real-time Slack escalation on high-priority results.
Ran end-to-end QA, documented the architecture and delivered a full handoff guide. 5.0/5.0 client review; invited back for future projects.

2021 – 2025

Contract & retainer · Remote · UK, US and Nigerian clients

Designed and implemented end-to-end lifecycle and CRM systems for B2B SaaS, EdTech and professional-services brands using HubSpot, Klaviyo, GoHighLevel and Mailchimp.
Printcall (B2B SaaS, UK): designed a HubSpot + Zapier pipeline splitting trials into hot-trial fast-track, inactive recovery and VIP upsell paths, presented to leadership as a commercial roadmap.
Built segmentation models combining firmographic data, behavioural signals and lifecycle stage for personalised journeys at scale.

Oct 2023 – Jun 2024

Remote

Built a B2B partnership pipeline and LinkedIn outreach sequences for a teacher-training initiative across Nigeria and other African countries.

Jun 2020 – Dec 2022

Remote · UK / Nigeria

Built automated lifecycle workflows across a managed portfolio of SaaS clients, standardising trigger architecture and reporting so improvements compounded rather than being rebuilt per client.

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